How Aesthetics Form and Spread

Aesthetics often come together when multiple trends begin to combine across different creative industries. This usually includes trend shifts in makeup, fashion, interior design, and products. When these trends become linked, they form a recognizable aesthetic that serves as a guideline for industries to follow. These aesthetics help companies understand which colors, textures, and moods will resonate with audiences. Makeup in particular plays a major role in shaping and spreading aesthetics because it is both visible and easily adaptable.

One example of this is Guava Girl Summer, a new aesthetic that became popular last summer. It centered around guava pink tones, glowy skin, and flowy clothes. This aesthetic sparked the release of many makeup products designed to match its color and scent. Some examples include the Summer Fridays Lip Butter Balm in Pink Guava, Refy Cream Blush in Guava, and Le Chouchou Lip Softening Balm in Guava Fresca. The aesthetic even extended to fragrances such as GUAVA GRANITA Eau de Parfum and Ceremonia Perfume Mist De Guava, which has shown how influential this aesthetic has been across industries.

As another way of taking advantage of this sensory-based market, brands have been carefully choosing their flavor releases based on the season. Now that it’s getting to winter, we’ve already seen tons of new products. Laneige has released a Hot Cocoa Lip Mask, Summer Fridays created The Holiday Trio Set with Lip Butter Balm in Hot Cocoa & Toasted Marshmallow, Gisou introduced new Honey Infused Hydrating Lip Oil flavors like Sticky Toffee, Vanilla Glaze, and Milky Mocha, and Glossier dropped the Sugar + Spice Balm Dotcom Lip Balm Duo Makeup Gift Set with flavors Peppermint Bark and Ginger Snap. The newest brand collab that I just learned about is Tower 28 x Poppi: the Fizz + Frost Holiday Duo featuring GetSet Powder Blush in Cranberry Fizz and ShineOn Lip Jelly in Cranberry Frost.